Half Moon Books. Kingston, New York. Okay. This one, this one was inspired. It’s impossible to go wrong when you’re partnering with Will Lytle of Thorneater Comics. I went to Jessica about 2.5 years ago and offered to do a website for her for free. She wouldn’t take me up on it, because she didn’t feel comfortable accepting it at no charge, but didn’t have a budget for a site either. Then something unexpected happened. I was approached by a very kind anonymous donor who hired me to do a site for her. But there was one condition. I couldn’t divulge the benefactor’s identity. So I went to Jessica and filled her in. At first she thought I was making it up. But eventually she believed me. And spent a good deal of time trying to figure out who the donor was. I wasn’t telling. I just needed her to sit down with me and plan the site. Trouble was, she was busy all the time. With the bookstore and 4 children and a lovely husband. So we kept putting it off. And every time she’d run into me, she’d feel guilty. I kept telling her not to worry about it. Then on New Year’s Day 2015 I went to a party and Jessica was there. And we talked. And I said:
“Let’s just do one page. One terrific page. All I need for you to do is send me a list of thoughts + adjectives describing Half Moon Books.”
And she did. Jessica told me she hated having her picture taken. And so did Carl, her assistant. So I went home and chewed on it. I went to bed and the next day I woke up and knew exactly what I wanted to do. I got in touch with Will Lytle. I hired him to go to the store and sketch them. Jessica’s sister created her logo, which I love. I used the colors from the logo for the website. Once I got Will’s drawings and Jessica’s list the site fell into place in about a day.
This one’s a favorite. She was thrilled when I unveiled it. Jessica still has no idea who her benefactor is. Love that.